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Richard Schooling announced as Chief Commercial Officer of Alphabet International

MUNICH 21/06/2016 – Richard Schooling has taken on the position of Chief Commercial Officer at Alphabet International, the leading provider of outstanding Business Mobility solutions in Europe. In this newly defined position from 1st May, he is responsible for the strategic coordination and development of all 18 Alphabet markets. The reorganisation of the management team is a consequent step after Ed Frederiks’ retirement announcement in December 2015.

“Richard Schooling is an experienced professional with excellent knowledge about the leasing business. His passion and experience for Business Mobility will be a great asset to further shape our company in the future,” said Alphabet CEO Norbert van den Eijnden.

Leasing market expert and mobility enthusiast, Schooling led Alphabet (GB) Limited as Chief Executive for the past 5 years, which is today one of Alphabet’s strongest markets globally. His prior roles include Chief Operating Officer of BMW Group Financial Services in the UK and Schooling was also part of the original BMW Group senior management team that founded Alphabet in 1997. Before getting into fleet management in 1986, Schooling held positions in finance, operations, sales and marketing in various industries.

“Benefiting from many years in direct contact with our clients, I know their challenges and requirements first-hand. Meeting their needs is and remains my top priority”, said Richard Schooling. “Alphabet GB is a successful, well-established market and now I look forward to joining headquarters to further strengthen Alphabet’s position internationally as the leading provider of outstanding Business Mobility,” he concludes.

As part of the management team, Carsten Kwirandt, Head of Marketing and Business Development and Uwe Hildinger, Chief Sales Officer will continue to lead their respective departments and manage the steering of the Alphabet markets.

About Alphabet
Alphabet is a leading provider of Business Mobility in Europe and Australia. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of more than 600,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option and the mobility app for smartphones, AlphaGuide, makes life easier for its users. Alphabet has its headquarters in Munich, Germany and is represented in 18 countries. For more information, please visit