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Alphabet reports steady growth in 2016

  • Alphabet’s portfolio grew organically by 7% in 2016, above the industry average of 3.5%.
  • Alphabet shows a strong customer growth of 19% to more than 80,000 clients at year’s end.
  • Alphabet solidified its role as a leading provider of sustainable Business Mobility solutions.
  • In 2016, Alphabet introduced over 9,000 electric vehicles (EVs) and plug-in electric vehicles (PHEVs), totalling almost 6% market share of all EV/PHEV registrations in the company’s 12 relevant countries.

MUNICH 22/03/2017 – After yet another successful year, Alphabet International, leading provider of outstanding Business Mobility solutions, announced its figures for 2016. With operational lease portfolio growth of 7%, Alphabet grew well above the industry average of 3.5%. In numbers Alphabet’s portfolio grew by nearly 43,000 cars and light commercial vehicles for a year-end total of 644,420. Continuing on its upward trajectory of acquiring new clients, the company reported new business contracts growth of 4%. In the same period Alphabet successfully focused on the market of SME customers which is illustrated by the growth of 13.000 customers. In January, Alphabet premiered in China, our 19th market, so 2017 is already starting off exciting.

The previous year was shaped by increased demand for sustainable Business Mobility solutions. With its portfolio of tailor-made solutions, including the eMobility product AlphaElectric, Alphabet was well-positioned to respond to this development and fulfil its clients’ requirements. In 2016, Alphabet introduced over 9,000 EVs and PHEVs, totalling almost 6% market share of all EV/PHEV registrations in 12 relevant countries.

In addition to strengthening Alphabet’s eMobility business, other 2016 highlights included the launch of its latest innovation AlphaFlex in Belgium and the release of new features for its AlphaGuide app. “Our business is founded on moving and we are committed to always progressing from the status quo by launching new products and solutions and optimising existing ones”, says Norbert van den Eijnden, CEO of Alphabet International.

Looking ahead to 2017, Alphabet will continue to create intelligent and innovative solutions that break traditional mobility paradigms. After all, today’s companies and employees expect transport options that are flexible, versatile and eco-friendly. “At a time of changing individual mobility needs, we must optimally support our clients. Instead of a one-size-fits-all approach, we provide companies with tailor-made solutions today for tomorrow’s challenges. This makes us a leading provider in the Business Mobility sector”, says Norbert van den Eijnden.

About Alphabet

Alphabet is a leading provider of Business Mobility in Europe, Australia and China. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of 650,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option and the mobility app for smartphones, AlphaGuide, makes life easier for its users. Alphabet has its headquarters in Munich, Germany and is now represented in 19 countries. For more information, please visit