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Alphabet launches leasing services in China

In recent times mobility has undergone tremendous change in China. For companies and individuals, mobility is no longer merely about driving from point A to point B, but increasingly about flexible and innovative mobility solutions that optimise the total cost of mobility.

“Our goal is to support businesses in optimising their corporate fleets in order to reduce the risk and hassle of car usage. Companies seeking solid consulting and efficient Business Mobility solutions find the right partner in Alphabet. We will strengthen the success of businesses in China and refine the public understanding of mobility, pushing forward China’s Business Mobility solution industry,” says Norbert van den Eijnden, CEO of Alphabet International.

Alphabet’s presence in this new market will in particular greatly benefit European and Australian fleet customers with local operations in China as they can continue sourcing their leasing products from one place. To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing Co. Ltd. (HIL). Both Alphabet and HIL are divisions of the BMW Group. Since 2009, HIL has specialised in leasing solutions for commercial vehicles across China, and has retained a reputation of pioneering, innovative, professional and reliable mobility service provider in the industry.

Ivy Wong, CEO of Herald International Financial Leasing Co. Ltd. says: “By leveraging HIL’s extensive network resource and strength in the auto leasing industry, we will integrate Alphabet’s extensive experience and innovation to provide tailor-made Business Mobility solutions, from A to Z, to match the enterprises’ Business Mobility needs in China, too.”

With its new presence in China, Alphabet expands and strengthens once again its position as a leading provider of outstanding Business Mobility globally. The company’s success can be attributed to future-oriented thinking, extensive fleet industry experience and a comprehensive approach to Business Mobility needs.

About Alphabet
Alphabet is a leading provider of Business Mobility in Europe, Australia and China. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as adivision of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of almost 650,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option and the mobility app for smartphones, AlphaGuide, makes life easier for its users. Alphabet has its headquarters in Munich, Germany and is now represented in 19 countries. For more information, please visit

About Herald International Financial Leasing (China)
Herald International Financial Leasing Co. Ltd. is an international lease enterprise with foreign investment registered with Tianjin Commission of Commerce, People’s Republic of China on 8 September 2009, headquartered in Beijing. The company became part of the BMW Group since April 2016. Now Herald International Financial Leasing Co. Ltd. is a leading player in the industry, with 56 branch companies in 30 provinces and provincial level administrative agencies, having been providing over 10 billion RMB worth of financing services and transportation solutions to over 30,000 business and individual clients.

About Alphabet logo in China

About Alphabet logo in China