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Alphabet announces new CEO at Alphabet Netherlands

MUNICH 07/08/2017 – Christel Reynaerts will take on the position of Chief Executive Officer at Alphabet Netherlands, starting September 1st.

Christel, currently CEO of Alphabet Belgium, started her career at the BMW Group in 2005 as General Manager in International Sales at Alphabet. She gained vast experience as Head of Commercial Finance at BMW Financial Services as well as Head of International Corporate Sales for BMW.

Christel follows Jorge Bautista, who will move on to the “Used Car Business” within the BMW Group America.


About Alphabet

Alphabet is a leading provider of Business Mobility in Europe, Australia and China. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of 650,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option, the mobility app for smartphones, AlphaGuide, makes life easier for its users and AlphaFlex, the individual, flexible mobility solution, gives employees choices and companies full cost control. Alphabet has its headquarters in Munich, Germany and is represented in 19 countries. For more information, please visit